It is clear that most people want to do something about the climate crisis, but it is difficult to know what we can do as individuals and what impact our actions will have. Many options involve sacrifice, are too difficult, too expensive or are simply unclear. We want to inform, inspire, and motivate our customers to understand their impact on climate change and to take action. We believe in the power of small changes over time and want to create a community where we can demonstrate the power of collective action.
Working together to reduce carbon
Through OVO Energy, we are moving away from a solely transactional relationship with our customers simply buying energy and products from us. We are launching a membership model with the aim of working with our customers to achieve a net zero carbon future. We believe that a committed community of members who share similar values and a collective desire to do their bit to tackle the climate crisis can make a difference. Our philosophy is simple, we believe we can lead the way to net zero carbon living through:
Information – providing members with a tangible understanding of the contribution energy makes to their carbon footprint, including using smart meters and AI.
Inspiration – showing members how their individual contribution adds up to meaningful change and that they can be part of something bigger than themselves.
Action – providing members with achievable, personalised actions to reduce their carbon footprint, delivered through digital tools, products and services.
We’re starting by giving all of our members access to our Carbon Tracker, a tool that estimates a member’s carbon footprint, gives them a science-based carbon target and encourages them to take actions to reduce their impact. By providing our members with personalised data insights, advice, incentives and specific content, we aim to change behaviour and provide guidance on leading a more sustainable life.
Zero carbon homes
A core part of helping our members reduce their carbon footprint relates to what they do at home, especially regarding the energy they use to power and heat their homes and how they fuel their vehicles. Helping members to reduce their impact starts with being as efficient as possible and establishing ways to reduce wasted energy use. Getting clean energy onto the grid is critical in the transition to a zero carbon world but so is using energy better and more efficiently.